Bay Area · Currently exploring new roles

I build AI-powered
consumer products at scale.

Product leader with 10+ years scaling platforms used by hundreds of millions — across TikTok, DeliveryHero, and Alibaba (Lazada). Now shipping at the edge of AI and consumer, from the Bay Area.

Let's talk → See my work
Built at
FutuHealth TikTok (ByteDance) DeliveryHero Alibaba (Lazada)
About

Three things you should know about how I work.

I'm a builder at heart who has spent the last decade shipping consumer platforms across Asia, Europe, and the US. I work where product, AI, and platform thinking meet.

01

I'm a builder.

I don't just spec features — I ship them. From RBAC/ABAC systems at TikTok to AI-driven workflows at FutuHealth, I move from problem to working product fast.

02

I live in AI.

Shipped my first ML product in 2018 — long before LLMs were table stakes. Today I build with Claude daily, tear down consumer AI products, and design workflows that replace surfaces, not just bolt features onto them.

03

I know consumer at scale.

150M monthly users at Lazada. 10K+ operators at TikTok. 40+ countries at DeliveryHero. I understand what breaks — and what compounds — when things get big.

Building log

What I've built — and what's on the dock.

A running log of shipped products, live experiments, and works in progress. I'm always building something — proof beats claims.

● Live

Personal activity dashboard

A dashboard I built end-to-end with AI as the co-pilot — turning what would have been a 2-week sprint into a weekend project.

Claude Vercel
Open dashboard → PIN-protected — ask me for the pin!
● Shipped

Assisted selling app — FutuHealth

AI-augmented sales workflow that compressed a multi-step manual process into a conversational, LLM-driven flow. Lifted conversion while reducing rep training time.

Claude Vercel GitHub
Link coming soon →
● In progress

TikTok ABAC model — live demo

A working demonstration of the hybrid RBAC/ABAC access system I shipped at TikTok — rebuilt from scratch with Claude. Showcases my approach to platform identity, and how AI compresses traditional platform PM work.

Claude Platform design Identity systems
Write-up coming →
● Experiment

AI-powered social presence

Exploring whether an AI co-pilot can run a high-signal social account — content, scheduling, response. Studying the workflow as carefully as the output, because the meta-learning is the point.

AI-powered content Workflow design
Follow along →
$220M
Revenue contribution at DeliveryHero
150M
Monthly users served at Lazada
40+
Countries shipped across
10+ yrs
Building consumer products
Experience

A track record of shipping at scale.

Four companies. Four continents. One pattern — turn ambiguous problems into measurable outcomes.

FutuHealth Senior Product Manager Sep 2024 – May 2026

Consumer telehealth platform — owned medical products and internal tooling.

  • Built patient intake and scheduling app that lifted appointment completion by 12%, supporting smoother provider caseload management.
  • Drove A/B experimentation across patient communication journeys — lifted refill rate by 2%, driving $200K in incremental monthly retention revenue and longer treatment adherence.
  • Launched AI-powered assisted-selling app that drove lead conversion — contributing $100K/month in new revenue.
  • Redesigned HIPAA-compliant customer support workflows and tooling — response time down 10%.
  • Re-architected clinician vs. support-agent outreach flows — platform costs down 15%.
  • Defined and launched payer-aligned bundled payment products — $500K in 3 months, improved provider payout transparency.
Sabbatical Career break & upskilling Dec 2022 – Aug 2024

Relocated from Singapore to the Bay Area for family — used the time to upskill in AI product development.

  • Spent the year hands-on with AI tools — Claude, Cursor, v0, Lovable — prototyping side projects and learning how today's consumer products actually get built.
TikTok (ByteDance) Lead Product Manager Jul 2021 – Nov 2022

Led e-commerce operational platform serving 10,000+ users globally — platform architecture, identity, communications, and CMS.

  • Championed IAM product strategy, translating complex cloud infrastructure concepts for executive stakeholders to support international expansion.
  • Designed and implemented a hybrid RBAC/ABAC model for complex platform use cases — improved user satisfaction by 30%.
  • Ensured GDPR compliance through partnership with legal and compliance — strengthened data security and reduced commercial data leakage by 86%.
  • Built centralized communications platform across 6 downstream systems with in-app/email/push delivery and audience targeting — CTR +2% across 5M daily users.
  • Managed and mentored four junior PMs, fostering a culture of ownership and product excellence.
DeliveryHero Senior Product Manager Aug 2019 – Jun 2021

Global delivery platform — owned platform product and centralized targeting across web and mobile.

  • Mapped customer journey end-to-end across web and mobile — campaign config time down 85%, teams launching 5× faster, contributing to $220M revenue across 19 countries.
  • Led A/B testing across 13 countries with localized solutions — +3% CTR, $500K in 2 months.
  • Built centralized customer and location targeting data services consumed by downstream microservices — partnered with engineering on database architecture, SDK interfaces, and component libraries.
  • Developed an annual, high-impact product roadmap aligned with company-wide business objectives.
Alibaba Group (Lazada) Product Manager Aug 2016 – Jul 2019

Marketing & search products for Alibaba's Southeast Asia e-commerce platform (150M MAU).

  • Initiated and led ML/AI product for fraud detection — drove 100% increase in SEA impressions in 10 months.
  • Managed a team of 20 customer service agents and spearheaded collaboration with data science to deploy ML algorithms — +30% accuracy in 2 months.
  • Introduced high-performing product features — Flash Sale, Cross-selling, and Brand campaigns — contributing to 4% of GMV.

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How I work

The stack I bring to a team.

Product thinking grounded in data, platform architecture, AI/ML fluency, and an obsession with shipping.

◆Product Craft

Product Roadmap Product Lifecycle Platform Strategy A/B Testing Wireframing UAT Agile
Stack I work in
Figma Notion Loom

✦AI & Data

AI/ML Product SQL Looker Data-Driven Strategy
Stack I build with
Claude Cursor v0 Vercel Replit Lovable Bolt Netlify PostHog

⬢Platform & Security

Identity & Access Mgmt SSO OAuth 2.0 RBAC / ABAC HIPAA GDPR
Education

Three schools across the US and Asia.

MBA

Nanyang Technological University

Singapore

MBA · Exchange Program

George Washington University

United States

B.S. Industrial Engineering

Yuan Ze University

Taiwan

Let's build something good.

Based in the Bay Area. Open to product roles across consumer tech, AI-powered products, and platform companies — whether that's IC, leadership, or founding. Reach out — I'd love to chat.

📧 Mingmin.Yeh@gmail.com LinkedIn →